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Showing posts from April, 2015

Twitter Should Listen to Calvin Harris

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Twitter's first quarter earnings report was a debacle. It was leaked early and the miss on expectations launched a fire sale similar to a Christmas tree lot on December 26. CEO Dick Costolo dove back under his desk, hiding from the angry mobs calling for his resignation.

From Silicon Valley to Wall Street to garages and basements around the world, it seems everyone is offering advice on what Twitter should do to regain its mojo, so I'll toss my marshmallow stick on the bonfire, too: Twitter should take a page from Calvin Harris.

In full-disclosure, I had no idea who Calvin Harris was until a colleague of mine returned from Las Vegas this week with photos and wild accusations that this DJ makes "$100 million" a year for pushing buttons! I was incredulous, but a quick search on Google turned up an article from Forbes that confirms Calvin Harris' earnings were $66 million last year ... for pushing buttons!
Turns out this DJ knows all the right buttons to push and my…