Twitter Should Listen to Calvin Harris

Twitter's first quarter earnings report was a debacle. It was leaked early and the miss on expectations launched a fire sale similar to a Christmas tree lot on December 26. CEO Dick Costolo dove back under his desk, hiding from the angry mobs calling for his resignation.

From Silicon Valley to Wall Street to garages and basements around the world, it seems everyone is offering advice on what Twitter should do to regain its mojo, so I'll toss my marshmallow stick on the bonfire, too: Twitter should take a page from Calvin Harris.
Taylor Swift and Calvin Harris

In full-disclosure, I had no idea who Calvin Harris was until a colleague of mine returned from Las Vegas this week with photos and wild accusations that this DJ makes "$100 million" a year for pushing buttons! I was incredulous, but a quick search on Google turned up an article from Forbes that confirms Calvin Harris' earnings were $66 million last year ... for pushing buttons!

Turns out this DJ knows all the right buttons to push and my radio dial has found his music many times without my knowing it. Calvin Harris is able to manipulate emotions through his medium of electronic dance music much the way Walter-White-type chemists have done with MDMA. He certainly has his magical fingers in many honey pots and has recently been seen with Taylor Swift leaving fans of both musicians salivating in anticipation of their break-up song while fearful of an ill-advised collaboration similar to John Mayer and Katy Perry's Who You Love.

Dick Costolo, Jack Dorsey, Evan Williams and Biz Stone of Twitter
So what can Twitter learn from Calvin Harris? 

It needs to reconnect on an emotional level with its users. The Twitter experience has yet to evolve to capture a sense of intimacy now that the party has grown in number, leaving its members wandering about with their hands by their sides. Calvin Harris knows what buttons to push to get those hands in the air. He adds new wrinkles and chronically innovates to build on what's familiar to his audience to lead them back to those heightened, intimate experiences that drew them in in the first place ... I feel so close to you right now, it's a force field / I wear my heart upon my sleeve like a big deal ... Twitter should listen to him.