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Showing posts from June, 2015

Snap, Crackle, Pop! Cereal Reminds Marketers to Think Outside the Box

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You finish ironing your wrinkle-free shirt and head downstairs to the breakfast nook where sunlight filters in through the window and out to the doo-wop of blue jays and the hustle and bustle of busy squirrels. The day has begun, but your body still clings to its late-night torpor. Coffee percolates its pleasant aroma and you reach in the cupboard for a box brought to you by General Mills, Kellogg's, Post or Quaker Oats. You pour the contents into a familiar bowl, add milk and Snap, Crackle, Pop!They're Gr-r-reat and Magically Delicious! The box sits opposite you with a friendly gaze of Dig'em, Toucan Sam, Tony the Tiger or "Cap'n Crunch-a-tize me" with their gentle nudge to go get 'em. The snappin', cracklin', poppin' whole grain oats or rice or corn join the chorus as they're waking up, too. The sunlight in the room is golden like Honey Smacks, Combs, Cheerios and Bunches of Oats and you reach for your phone to check your texts, emails,…